Market Feasibility Study

In today's complex business environment, a feasibility analysis is a pre-requisite for entering a new sector/industry or launching a new product/service or project.

Transjovan Capital offers Market Feasibility Study services to companies to enable them to make a go/no-go decision.

Our team employs a mix of industry stakeholder consultation and secondary market research to give you the insights for your proposed foray. Customer responses can also be gathered to conduct a pilot market response assessment for your proposed product or service.

Some of the areas that we address for our Clients in such engagements are:

  • What is the potential demand for the proposed product or service?
  • Who are the various customer types?
  • What is the initial customer response to the proposed product or service?
  • What are the customer insights, in terms of liking/disliking, modifications desired in the proposed product or service?
  • What could be the right marketing strategy to reach these customers?
  • Are there specific pain-points that our product or service will address for the customer vis-a-vis our competitors?
  • What can be our focus and positioning in the market, for the proposed business foray?
  • What can be our pricing strategy?                                   


With offices in New Delhi and Mumbai, the Firm is a preferred Board-advisor to emerging as well as established corporates. The Firm’s team has advised clients spread across SMEs, large Indian Conglomerates, Institutional Investors, Fortune 500 Corporations, Government Authorities and New Ventures.

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