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Customer & Channel Strategy


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Customer & Channel Strategy

Creating the right channel structure is crucial for increasing efficiency and penetration into the market, and thereby a strong & differentiated value proposition in line with channel expectations is critical for a sustainable business. A well-planned channel strategy and value proposition enable companies to create their desired reach and increase access to their target customers.

Transjovan Capital offers Customer & Channel Strategy services to companies that plan to focus on growing their current market and/or enter new markets as well as international companies planning to enter local markets.

We enable building of channel structures that support growth and work hand-in-glove with corporate and brand strategy. We help determine the structure that will enable products and services to reach target customers at the right time and under optimal conditions.

Some areas that we address for our Clients in such engagements are:

  • Analysis of the market, channel structure, and performance of the company within the market
  • Channel-based opportunity and risk analysis
  • Creating the channel and market strategies that enable reaching target customers
  • Creating channel value propositions (products, services, pricing structure, etc.)
  • Developing strategic road map