Customer & Channel Strategy

Creating the right channel structure is crucial for increasing efficiency and penetration into the market, and thereby a strong & differentiated value proposition in line with channel expectations is critical for a sustainable business. A well-planned channel strategy and value proposition enable companies to create their desired reach and increase access to their target customers.

Transjovan Capital offers Customer & Channel Strategy services to companies that plan to focus on growing their current market and/or enter new markets as well as international companies planning to enter local markets.

We enable building of channel structures that support growth and work hand-in-glove with corporate and brand strategy. We help determine the structure that will enable products and services to reach target customers at the right time and under optimal conditions.

• Analysis of the market, channel structure, and performance of the company within the market
• Channel-based opportunity and risk analysis
• Creating the channel and market strategies that enable reaching target customers
• Creating channel value propositions (products, services, pricing structure, etc.)
• Developing strategic road map