Market Assessment
Evaluate market size, growth drivers, demand trends, customer segments, and competitive intensity to validate commercial attractiveness before pursuing an acquisition or strategic investment in India.
Transjovan Capital helps enterprises evaluate markets, growth potential, competitive positioning, and deal rationale before acquisitions in India. From sector-specific insights to cross-border perspectives, our team supports sharper investment decisions in a market shaped by rapid digital adoption, regulatory complexity, and evolving competitive dynamics.

Focused diligence and strategic advisory support for acquisitions, investments, and growth decisions across India.
Evaluate market size, growth drivers, demand trends, customer segments, and competitive intensity to validate commercial attractiveness before pursuing an acquisition or strategic investment in India.
Assess a target's positioning, revenue quality, customer concentration, go-to-market model, and expansion potential to identify strengths, risks, and value creation opportunities.
Support end-to-end buy-side transactions with diligence inputs tied to acquisition strategy, target screening, synergy case development, and commercial risk analysis.
Bring domain-led diligence across Industrials, Consumer, B2B Services, and Emerging Technology to test assumptions against sector realities and disruption risks.
Analyze India entry opportunities and outbound transactions with cross-border commercial diligence covering market fit, local dynamics, and integration considerations.
Pressure-test revenue and cost synergy assumptions so leadership teams can make decisions based on realistic post-deal value capture expectations.
Our commercial due diligence consulting helps acquirers move beyond headline growth stories and understand what truly drives value. We assess market attractiveness, competitive positioning, customer dynamics, and synergy potential so leadership teams can invest with confidence. For deals in India, that means grounding recommendations in sector shifts, regional demand patterns, and the practical realities of scaling across a diverse, fast-moving market.

Enterprises rely on us for commercially grounded, partner-led advisory support.
Senior partners stay involved throughout the mandate, not just at final presentation stage.
We advise across India, Europe, APAC, and the US for complex strategic transactions.
Deep experience across Indian industrial, consumer, services, and emerging technology deal environments.
Our work emphasizes synergy capture and decision quality, not transaction volume alone.
Experienced advisors with deep transaction and sector expertise.

Managing Partner
Gaurav Asthana is the Managing Partner at Transjovan Capital and brings more than 21 years of experience in mergers and acquisitions and private equity. An ex-Ernst & Young and KPMG professional, he is widely recognized for cross-border M&A execution across four continents. He has advised Fortune 500 corporations, large conglomerates, and private equity funds on cumulative transactions worth USD 15 billion. His experience includes retained buy-side mandates for globally recognized enterprises such as Blackstone, Mahindra, Legrand, Altana, Sumitomo, and Cummins. Under his leadership, the firm earned recognition as the Best M&A Advisory Firm in India. He also serves in prominent industry bodies including the Indo-American, Indo-French, and Indo-German Chambers of Commerce, reflecting his strong global business network.

Head - Consumer
Deoki Muchhal is a strategist and advisor with extensive leadership experience across large multinational organizations. Having served as MD and CFO at Cargill India, he has led acquisitions, divestitures, joint ventures, and technology transformation initiatives designed to unlock long-term enterprise value. His background includes board-level exposure, corporate restructuring, turnaround strategy, and successful merger integration. Deoki brings a practical operator's perspective to strategic advisory, helping clients align financial, operational, and transformation priorities. He also has a strong interest in ventures that improve competitiveness through digital technologies. A meritorious Chartered Accountant and alumnus of a Fortune 50 high-performance leadership academy, he adds seasoned financial and strategic judgment to complex growth and transaction mandates.

Head – Financial Services
Rajesh Relan brings 37 years of experience, including 25 years in senior leadership roles across the insurance industry in India and the Asia Pacific region. He previously served as Managing Director of PNB MetLife India Insurance and has deep expertise in strategy, governance, financial planning, business transformation, and M&A. His career includes launching and scaling businesses, leading turnarounds, and executing acquisitions, including the purchase of an insurance broking company. Rajesh also serves as an independent director on boards of publicly listed companies, including Singer India Ltd. and Jaykay Enterprises. His involvement with industry bodies such as CII, FICCI, Amcham, and USIBC reflects broad market engagement. He contributes seasoned boardroom insight to strategic growth and transaction advisory assignments.

Head – IT Services
Anuraag Guptaa has 27 years of experience in IT services spanning BFSI, consulting, professional services, and BPO. He has held CEO and board-level roles at organizations including First Meridian, Quess Corp, Capgemini, and Gulf Bank. At Quess Corp, he helped build India's largest technology staffing firm, culminating in a 2016 IPO at a valuation of USD 2 billion. His strengths include operational transformation, P&L leadership, greenfield venture incubation, organizational restructuring, and navigating complex M&A environments. Anuraag also mentors and invests in niche startups, bringing a growth-oriented perspective to advisory work. He is an alumnus of Harvard Business School and holds an MBA from LSE, NYU Stern, and HEC Paris, along with Six Sigma Master Black Belt certification from GE.

Senior Advisor
Chetan Tolia brings more than 30 years of leadership experience across major industrial organizations. He has served as a director on the boards of 10 Tata companies and was CEO and Executive Director of WREPL, a Tata Power company in the renewables business. His background also includes serving as Chief HR Officer of Tata Power, CEO of Tata BlueScope Steel Limited, and head of Strategy & Planning at Tata Steel. He played a key role in forming the BlueScope Steel and Tata Steel joint venture and in shaping growth strategy for large industrial businesses. With deep exposure to strategy, joint ventures, board governance, and industrial operations, Chetan adds valuable manufacturing and infrastructure insight to enterprise advisory engagements.




Senior Advisor

Commercial due diligence in India is an independent assessment of a target company's market attractiveness, competitive position, customer base, growth outlook, and commercial risks before an investment or acquisition. It helps buyers validate the deal thesis using market data, sector insights, management interviews, and demand analysis, especially important in India's diverse and fast-evolving business environment.
Speak with our advisors for informed diligence and transaction support.
Recognized in India for 2024 excellence.
Connected to global entrepreneurship networks.
Active across leading bilateral business chambers.
Share your transaction goals, target profile, or sector focus, and our team will outline how we can support your commercial due diligence needs.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.