Consumer Advisory
Sector-focused M&A and strategic advisory for FMCG, food, retail, brands, and D2C businesses seeking category expansion, portfolio growth, and stronger distribution platforms.
Transjovan Capital advises consumer packaged goods companies on acquisitions, divestitures, growth capital, and integration strategy. From FMCG and food brands to D2C platforms, the team helps leaders evaluate category adjacencies, expand distribution, and capture post-deal value with partner-led execution grounded in deep consumer sector expertise.
Specialized advisory solutions for consumer brands pursuing acquisitions, capital, partnerships, and post-deal value creation.
Sector-focused M&A and strategic advisory for FMCG, food, retail, brands, and D2C businesses seeking category expansion, portfolio growth, and stronger distribution platforms.
End-to-end acquisition support covering strategy, target sourcing, valuation, diligence, negotiation, closing, and Day-1 readiness for consumer packaged goods transactions.
Advisory for consumer companies raising capital to scale brands, enter adjacencies, strengthen go-to-market execution, and accelerate expansion across channels.
Strategic JV evaluation and structuring support for brands seeking new market access, capability partnerships, or distribution-led growth opportunities.
Sell-side advisory for companies divesting business units, non-core assets, or brand portfolios to sharpen focus and unlock strategic value.
Post-merger integration and synergy governance support to align teams, systems, reporting, and value capture after a consumer sector transaction closes.
We begin by aligning the transaction with your growth priorities, category strategy, channel ambitions, and portfolio objectives. This includes identifying whether acquisition, capital raise, divestiture, or partnership is the right path for long-term value creation.
Consumer sector leaders rely on a team built for strategic, high-stakes transactions.
Deep experience across FMCG, food, retail, brands, and D2C transaction environments.
Senior partners stay directly involved from strategy through negotiation and integration.
Cross-border execution across the US, Europe, India, and APAC for expansion-minded enterprises.
Engagements emphasize synergy capture and strategic outcomes, not just completed deal volume.
Experienced leaders guiding complex strategic transactions.
Managing Partner
Gaurav Asthana is the Managing Partner at Transjovan Capital and brings more than 21 years of experience in mergers and acquisitions and private equity. An ex-Ernst & Young and KPMG professional, he is widely recognized for cross-border M&A execution across four continents. He has advised Fortune 500 corporations, large conglomerates, and private equity funds on cumulative transactions worth USD 15 billion. His experience includes retained buy-side mandates for globally recognized enterprises such as Blackstone, Mahindra, Legrand, Altana, Sumitomo, and Cummins. Under his leadership, the firm earned recognition as the Best M&A Advisory Firm in India. He also serves in prominent industry bodies including the Indo-American, Indo-French, and Indo-German Chambers of Commerce, reflecting his strong global business network.
Head - Consumer
Deoki Muchhal is a strategist and advisor with extensive leadership experience across large multinational organizations. Having served as MD and CFO at Cargill India, he has led acquisitions, divestitures, joint ventures, and technology transformation initiatives designed to unlock long-term enterprise value. His background includes board-level exposure, corporate restructuring, turnaround strategy, and successful merger integration. Deoki brings a practical operator's perspective to strategic advisory, helping clients align financial, operational, and transformation priorities. He also has a strong interest in ventures that improve competitiveness through digital technologies. A meritorious Chartered Accountant and alumnus of a Fortune 50 high-performance leadership academy, he adds seasoned financial and strategic judgment to complex growth and transaction mandates.
Head – Financial Services
Rajesh Relan brings 37 years of experience, including 25 years in senior leadership roles across the insurance industry in India and the Asia Pacific region. He previously served as Managing Director of PNB MetLife India Insurance and has deep expertise in strategy, governance, financial planning, business transformation, and M&A. His career includes launching and scaling businesses, leading turnarounds, and executing acquisitions, including the purchase of an insurance broking company. Rajesh also serves as an independent director on boards of publicly listed companies, including Singer India Ltd. and Jaykay Enterprises. His involvement with industry bodies such as CII, FICCI, Amcham, and USIBC reflects broad market engagement. He contributes seasoned boardroom insight to strategic growth and transaction advisory assignments.
Head – IT Services
Anuraag Guptaa has 27 years of experience in IT services spanning BFSI, consulting, professional services, and BPO. He has held CEO and board-level roles at organizations including First Meridian, Quess Corp, Capgemini, and Gulf Bank. At Quess Corp, he helped build India's largest technology staffing firm, culminating in a 2016 IPO at a valuation of USD 2 billion. His strengths include operational transformation, P&L leadership, greenfield venture incubation, organizational restructuring, and navigating complex M&A environments. Anuraag also mentors and invests in niche startups, bringing a growth-oriented perspective to advisory work. He is an alumnus of Harvard Business School and holds an MBA from LSE, NYU Stern, and HEC Paris, along with Six Sigma Master Black Belt certification from GE.
Senior Advisor
Chetan Tolia brings more than 30 years of leadership experience across major industrial organizations. He has served as a director on the boards of 10 Tata companies and was CEO and Executive Director of WREPL, a Tata Power company in the renewables business. His background also includes serving as Chief HR Officer of Tata Power, CEO of Tata BlueScope Steel Limited, and head of Strategy & Planning at Tata Steel. He played a key role in forming the BlueScope Steel and Tata Steel joint venture and in shaping growth strategy for large industrial businesses. With deep exposure to strategy, joint ventures, board governance, and industrial operations, Chetan adds valuable manufacturing and infrastructure insight to enterprise advisory engagements.
Senior Advisor
CPG stands for consumer packaged goods. It refers to products that are sold quickly and purchased regularly, such as food, beverages, personal care items, household products, and packaged essentials. In an M&A context, CPG includes FMCG brands, consumer products businesses, retail-linked platforms, and increasingly D2C brands seeking growth through acquisitions, capital raises, or strategic partnerships.
Speak with our advisors about acquisitions, divestitures, or growth capital.
Recognized in India for 2024 excellence.
Connected to global entrepreneurial networks.
Supports cross-border business relationships.
Share your acquisition, divestiture, or capital objective and our team will respond with the right next steps.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.