Consumer Advisory
Specialized advisory for consumer durables, FMCG, food, retail, brands, and D2C businesses seeking category expansion, channel diversification, and stronger growth platforms.
Transjovan Capital helps consumer brands and conglomerates unlock growth through strategy, M&A, capital advisory, and partnership planning. From category expansion and D2C acceleration to distribution-led scale, the team brings partner-led guidance shaped by real operating and transaction experience across global consumer markets.
Advisory solutions for consumer brands pursuing expansion, partnerships, capital, and inorganic growth.
Specialized advisory for consumer durables, FMCG, food, retail, brands, and D2C businesses seeking category expansion, channel diversification, and stronger growth platforms.
Capital advisory support for consumer companies raising funds to expand distribution, enter adjacencies, strengthen brand portfolios, and accelerate scalable growth initiatives.
Strategic joint venture evaluation and structuring support for brands and conglomerates looking to enter new markets, add capabilities, or build stronger go-to-market partnerships.
Ongoing strategic support for multi-deal pipelines, portfolio reviews, and integration planning to help enterprises manage growth initiatives with greater discipline.
End-to-end acquisition advisory covering target mapping, outreach, valuation, diligence, negotiation support, and Day-1 readiness for consumer growth mandates.
Strategic board-level guidance on capital allocation, growth priorities, and long-term value creation for consumer businesses navigating complex expansion decisions.
Consumer markets move quickly, shaped by premiumisation, D2C adoption, channel shifts, and digital influence. Transjovan Capital helps enterprises evaluate growth platforms, pursue category adjacencies, raise capital, structure partnerships, and execute acquisitions with a clear value-creation lens. The result is practical strategy support that connects board priorities with executable growth outcomes.
Enterprises choose the firm for senior-led execution and measurable strategic value.
Every mandate is led by senior advisors with deep transaction and operating experience.
Strong sector understanding across FMCG, retail, brands, consumer durables, food, and D2C growth models.
Cross-border execution support across the US, Europe, India, and APAC for expansion mandates.
Advisory is aligned to synergy capture, strategic fit, and long-term enterprise value creation.
Experienced leaders guiding complex growth decisions.
Managing Partner
Gaurav Asthana is the Managing Partner at Transjovan Capital and brings more than 21 years of experience in mergers and acquisitions and private equity. An ex-Ernst & Young and KPMG professional, he is widely recognized for cross-border M&A execution across four continents. He has advised Fortune 500 corporations, large conglomerates, and private equity funds on cumulative transactions worth USD 15 billion. His experience includes retained buy-side mandates for globally recognized enterprises such as Blackstone, Mahindra, Legrand, Altana, Sumitomo, and Cummins. Under his leadership, the firm earned recognition as the Best M&A Advisory Firm in India. He also serves in prominent industry bodies including the Indo-American, Indo-French, and Indo-German Chambers of Commerce, reflecting his strong global business network.
Head - Consumer
Deoki Muchhal is a strategist and advisor with extensive leadership experience across large multinational organizations. Having served as MD and CFO at Cargill India, he has led acquisitions, divestitures, joint ventures, and technology transformation initiatives designed to unlock long-term enterprise value. His background includes board-level exposure, corporate restructuring, turnaround strategy, and successful merger integration. Deoki brings a practical operator's perspective to strategic advisory, helping clients align financial, operational, and transformation priorities. He also has a strong interest in ventures that improve competitiveness through digital technologies. A meritorious Chartered Accountant and alumnus of a Fortune 50 high-performance leadership academy, he adds seasoned financial and strategic judgment to complex growth and transaction mandates.
Head – Financial Services
Rajesh Relan brings 37 years of experience, including 25 years in senior leadership roles across the insurance industry in India and the Asia Pacific region. He previously served as Managing Director of PNB MetLife India Insurance and has deep expertise in strategy, governance, financial planning, business transformation, and M&A. His career includes launching and scaling businesses, leading turnarounds, and executing acquisitions, including the purchase of an insurance broking company. Rajesh also serves as an independent director on boards of publicly listed companies, including Singer India Ltd. and Jaykay Enterprises. His involvement with industry bodies such as CII, FICCI, Amcham, and USIBC reflects broad market engagement. He contributes seasoned boardroom insight to strategic growth and transaction advisory assignments.
Head – IT Services
Anuraag Guptaa has 27 years of experience in IT services spanning BFSI, consulting, professional services, and BPO. He has held CEO and board-level roles at organizations including First Meridian, Quess Corp, Capgemini, and Gulf Bank. At Quess Corp, he helped build India's largest technology staffing firm, culminating in a 2016 IPO at a valuation of USD 2 billion. His strengths include operational transformation, P&L leadership, greenfield venture incubation, organizational restructuring, and navigating complex M&A environments. Anuraag also mentors and invests in niche startups, bringing a growth-oriented perspective to advisory work. He is an alumnus of Harvard Business School and holds an MBA from LSE, NYU Stern, and HEC Paris, along with Six Sigma Master Black Belt certification from GE.
Senior Advisor
Chetan Tolia brings more than 30 years of leadership experience across major industrial organizations. He has served as a director on the boards of 10 Tata companies and was CEO and Executive Director of WREPL, a Tata Power company in the renewables business. His background also includes serving as Chief HR Officer of Tata Power, CEO of Tata BlueScope Steel Limited, and head of Strategy & Planning at Tata Steel. He played a key role in forming the BlueScope Steel and Tata Steel joint venture and in shaping growth strategy for large industrial businesses. With deep exposure to strategy, joint ventures, board governance, and industrial operations, Chetan adds valuable manufacturing and infrastructure insight to enterprise advisory engagements.
Senior Advisor
Consumer goods strategy consulting typically includes growth planning, category adjacency evaluation, channel and distribution strategy, capital advisory, partnership structuring, and M&A support. For larger enterprises, it can also cover portfolio reviews, board advisory, integration planning, and joint venture assessments. The goal is to connect strategic priorities with executable growth initiatives that improve scale, market position, and long-term value creation.
Speak with our advisors about your strategic priorities.
Recognized in India for 2024.
Connected to global entrepreneurship networks.
Active across major bilateral chambers.
Share your growth priorities, transaction goals, or partnership plans, and our team will outline the most relevant advisory approach.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.