Cross-Border Expansion
Advisory for companies entering new geographies through acquisitions, partnerships, or strategic expansion models, supported by cross-border transaction experience across the US, Europe, India, and APAC.
Transjovan Capital helps enterprises evaluate new markets with strategic clarity, cross-border insight, and execution-focused advisory. From market mapping and partnership evaluation to acquisition-led entry and growth planning, the team supports leaders seeking faster, lower-risk expansion across the US, Europe, India, and APAC.

Strategic advisory solutions for enterprises entering new markets, building partnerships, and scaling through disciplined expansion.
Advisory for companies entering new geographies through acquisitions, partnerships, or strategic expansion models, supported by cross-border transaction experience across the US, Europe, India, and APAC.
Evaluation and structuring support for joint ventures that help enterprises access local capabilities, distribution, technology, or market presence while aligning governance and long-term strategic objectives.
End-to-end buy-side advisory for market entry through acquisitions, including whitespace mapping, target sourcing, diligence support, valuation inputs, negotiation assistance, and Day-1 readiness planning.
Ongoing strategic support for multi-deal pipelines, portfolio reviews, and expansion initiatives designed to help enterprises pursue market entry with stronger prioritization and execution discipline.
Sector-specific guidance for Industrials, Consumer, B2B Services, and Emerging Technology markets, helping leadership teams assess demand, capability gaps, and competitive positioning before expansion.
Strategic board advisory on capital allocation, growth pathways, and expansion decisions, helping leadership teams evaluate market entry opportunities with sharper governance and long-term value focus.
Market entry decisions carry strategic, operational, and capital allocation risk. Transjovan Capital helps enterprises assess where to play, how to enter, and which route creates the strongest long-term value. Whether expansion involves acquisitions, joint ventures, strategic partnerships, or broader corporate development planning, the firm brings partner-led execution, sector depth, and global market perspective to every mandate.

Enterprises rely on Transjovan Capital for strategic judgment, execution depth, and global expansion perspective.
Senior partners stay directly involved, bringing practical judgment to complex market entry and growth decisions.
The firm supports expansion across the US, Europe, India, and APAC with cross-border execution experience.
Deep expertise across Industrials, Consumer, B2B Services, and Emerging Technology sharpens market entry strategy.
Advisory is built around strategic outcomes, synergy capture, and sustainable growth rather than transaction volume.
Experienced leaders guiding complex growth decisions.

Managing Partner
Gaurav Asthana is the Managing Partner at Transjovan Capital and brings more than 21 years of experience in mergers and acquisitions and private equity. An ex-Ernst & Young and KPMG professional, he is widely recognized for cross-border M&A execution across four continents. He has advised Fortune 500 corporations, large conglomerates, and private equity funds on cumulative transactions worth USD 15 billion. His experience includes retained buy-side mandates for globally recognized enterprises such as Blackstone, Mahindra, Legrand, Altana, Sumitomo, and Cummins. Under his leadership, the firm earned recognition as the Best M&A Advisory Firm in India. He also serves in prominent industry bodies including the Indo-American, Indo-French, and Indo-German Chambers of Commerce, reflecting his strong global business network.

Head - Consumer
Deoki Muchhal is a strategist and advisor with extensive leadership experience across large multinational organizations. Having served as MD and CFO at Cargill India, he has led acquisitions, divestitures, joint ventures, and technology transformation initiatives designed to unlock long-term enterprise value. His background includes board-level exposure, corporate restructuring, turnaround strategy, and successful merger integration. Deoki brings a practical operator's perspective to strategic advisory, helping clients align financial, operational, and transformation priorities. He also has a strong interest in ventures that improve competitiveness through digital technologies. A meritorious Chartered Accountant and alumnus of a Fortune 50 high-performance leadership academy, he adds seasoned financial and strategic judgment to complex growth and transaction mandates.

Head – Financial Services
Rajesh Relan brings 37 years of experience, including 25 years in senior leadership roles across the insurance industry in India and the Asia Pacific region. He previously served as Managing Director of PNB MetLife India Insurance and has deep expertise in strategy, governance, financial planning, business transformation, and M&A. His career includes launching and scaling businesses, leading turnarounds, and executing acquisitions, including the purchase of an insurance broking company. Rajesh also serves as an independent director on boards of publicly listed companies, including Singer India Ltd. and Jaykay Enterprises. His involvement with industry bodies such as CII, FICCI, Amcham, and USIBC reflects broad market engagement. He contributes seasoned boardroom insight to strategic growth and transaction advisory assignments.

Head – IT Services
Anuraag Guptaa has 27 years of experience in IT services spanning BFSI, consulting, professional services, and BPO. He has held CEO and board-level roles at organizations including First Meridian, Quess Corp, Capgemini, and Gulf Bank. At Quess Corp, he helped build India's largest technology staffing firm, culminating in a 2016 IPO at a valuation of USD 2 billion. His strengths include operational transformation, P&L leadership, greenfield venture incubation, organizational restructuring, and navigating complex M&A environments. Anuraag also mentors and invests in niche startups, bringing a growth-oriented perspective to advisory work. He is an alumnus of Harvard Business School and holds an MBA from LSE, NYU Stern, and HEC Paris, along with Six Sigma Master Black Belt certification from GE.

Senior Advisor
Chetan Tolia brings more than 30 years of leadership experience across major industrial organizations. He has served as a director on the boards of 10 Tata companies and was CEO and Executive Director of WREPL, a Tata Power company in the renewables business. His background also includes serving as Chief HR Officer of Tata Power, CEO of Tata BlueScope Steel Limited, and head of Strategy & Planning at Tata Steel. He played a key role in forming the BlueScope Steel and Tata Steel joint venture and in shaping growth strategy for large industrial businesses. With deep exposure to strategy, joint ventures, board governance, and industrial operations, Chetan adds valuable manufacturing and infrastructure insight to enterprise advisory engagements.




Senior Advisor

Market entry strategy advisory services help companies evaluate and execute expansion into new geographies, sectors, or customer segments. This can include market prioritization, competitive assessment, entry route selection, partnership or joint venture evaluation, acquisition-led expansion, and implementation planning. The goal is to reduce strategic risk, improve speed to market, and align expansion decisions with long-term value creation.
Speak with experienced advisors about your market entry priorities.
Recognized in India for 2024 excellence.
Active across leading international business chambers.
Offices across major international business hubs.
Share your expansion goals, target markets, or strategic questions, and our team will help outline the right advisory approach.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.
For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.