Strategic Growth Advisory Services for Brands

Transjovan Capital helps brands pursue disciplined growth through strategic advisory, capital planning, partnerships, and M&A support. From category expansion and distribution acceleration to cross-border opportunities, the team works with leadership to identify practical growth paths, evaluate risks, and execute value-focused strategies that strengthen long-term brand positioning.

Advisors planning strategic growth for a brand

Our Strategic Growth Advisory Services

Advisory solutions that help brands expand intelligently through strategy, capital, partnerships, and corporate development support.

Strategic Board Advisory

Advisory support for boards and leadership teams on capital allocation, growth priorities, and critical strategic decisions across the business lifecycle.

Growth Capital

Guidance for brands seeking capital to fund expansion, enter adjacencies, strengthen distribution, and accelerate scalable growth initiatives.

Joint Ventures

Evaluation and structuring support for joint ventures that help brands enter new markets, add capabilities, and expand faster with aligned partners.

Consumer Sector Advisory

Specialized advisory for consumer brands navigating premiumisation, D2C shifts, channel diversification, and category expansion opportunities.

Strategic Programs

Ongoing strategic support for multi-deal pipelines, portfolio reviews, and integration planning tied to long-term growth objectives.

Corporate Development

Independent strategic and M&A support for enterprises and high-growth companies pursuing inorganic growth, partnerships, and transformation.

Strategy With Execution

Build Smarter, Scalable Brand Growth

Strategic growth advisory gives brands a clearer path to expansion by aligning market opportunities, capital decisions, partnerships, and execution priorities. Transjovan Capital supports leadership teams with practical, high-stakes guidance across growth platforms, category adjacencies, joint ventures, and corporate development initiatives. The focus stays on measurable value creation, disciplined decision-making, and sustainable growth rather than short-term activity alone.

Brand growth strategy advisory session
The Transjovan Difference

Why Choose Transjovan Capital?

Brands and enterprises rely on a senior-led team built for complex growth decisions.

Partner-Led

Every mandate is led by senior advisors with deep M&A, strategy, and operating experience.

Global Reach

Advisory coverage spans the US, Europe, India, and APAC for cross-border growth opportunities.

Sector Depth

Strong expertise across consumer, B2B services, industrials, and emerging technology growth environments.

Value Focus

The firm emphasizes synergy capture, strategic fit, and long-term value over transaction volume.

Meet The Advisory Team

Experienced leaders guiding complex growth decisions.

Gaurav Asthana Managing Partner headshot

Gaurav Asthana

Managing Partner

Gaurav Asthana is the Managing Partner at Transjovan Capital and brings more than 21 years of experience in mergers and acquisitions and private equity. An ex-Ernst & Young and KPMG professional, he is widely recognized for cross-border M&A execution across four continents. He has advised Fortune 500 corporations, large conglomerates, and private equity funds on cumulative transactions worth USD 15 billion. His experience includes retained buy-side mandates for globally recognized enterprises such as Blackstone, Mahindra, Legrand, Altana, Sumitomo, and Cummins. Under his leadership, the firm earned recognition as the Best M&A Advisory Firm in India. He also serves in prominent industry bodies including the Indo-American, Indo-French, and Indo-German Chambers of Commerce, reflecting his strong global business network.

Deoki Muchhal Head - Consumer headshot

Deoki Muchhal

Head - Consumer

Deoki Muchhal is a strategist and advisor with extensive leadership experience across large multinational organizations. Having served as MD and CFO at Cargill India, he has led acquisitions, divestitures, joint ventures, and technology transformation initiatives designed to unlock long-term enterprise value. His background includes board-level exposure, corporate restructuring, turnaround strategy, and successful merger integration. Deoki brings a practical operator's perspective to strategic advisory, helping clients align financial, operational, and transformation priorities. He also has a strong interest in ventures that improve competitiveness through digital technologies. A meritorious Chartered Accountant and alumnus of a Fortune 50 high-performance leadership academy, he adds seasoned financial and strategic judgment to complex growth and transaction mandates.

Rajesh Relan Head – Financial Services headshot

Rajesh Relan

Head – Financial Services

Rajesh Relan brings 37 years of experience, including 25 years in senior leadership roles across the insurance industry in India and the Asia Pacific region. He previously served as Managing Director of PNB MetLife India Insurance and has deep expertise in strategy, governance, financial planning, business transformation, and M&A. His career includes launching and scaling businesses, leading turnarounds, and executing acquisitions, including the purchase of an insurance broking company. Rajesh also serves as an independent director on boards of publicly listed companies, including Singer India Ltd. and Jaykay Enterprises. His involvement with industry bodies such as CII, FICCI, Amcham, and USIBC reflects broad market engagement. He contributes seasoned boardroom insight to strategic growth and transaction advisory assignments.

Anuraag Guptaa Head – IT Services headshot

Anuraag Guptaa

Head – IT Services

Anuraag Guptaa has 27 years of experience in IT services spanning BFSI, consulting, professional services, and BPO. He has held CEO and board-level roles at organizations including First Meridian, Quess Corp, Capgemini, and Gulf Bank. At Quess Corp, he helped build India's largest technology staffing firm, culminating in a 2016 IPO at a valuation of USD 2 billion. His strengths include operational transformation, P&L leadership, greenfield venture incubation, organizational restructuring, and navigating complex M&A environments. Anuraag also mentors and invests in niche startups, bringing a growth-oriented perspective to advisory work. He is an alumnus of Harvard Business School and holds an MBA from LSE, NYU Stern, and HEC Paris, along with Six Sigma Master Black Belt certification from GE.

Chetan Tolia Senior Advisor headshot

Chetan Tolia

Senior Advisor

Chetan Tolia brings more than 30 years of leadership experience across major industrial organizations. He has served as a director on the boards of 10 Tata companies and was CEO and Executive Director of WREPL, a Tata Power company in the renewables business. His background also includes serving as Chief HR Officer of Tata Power, CEO of Tata BlueScope Steel Limited, and head of Strategy & Planning at Tata Steel. He played a key role in forming the BlueScope Steel and Tata Steel joint venture and in shaping growth strategy for large industrial businesses. With deep exposure to strategy, joint ventures, board governance, and industrial operations, Chetan adds valuable manufacturing and infrastructure insight to enterprise advisory engagements.

Portrait of Atishay Jain

Atishay Jain

Portrait of Ananya Ranka

Ananya Ranka

Portrait of Avya Malik

Avya Malik

Portrait of Chetan Tolia

Chetan Tolia

Senior Advisor

Portrait of Shanti Priya

Shanti Priya

Frequently Asked Questions

What is a strategic growth advisor?

A strategic growth advisor helps a company identify, evaluate, and execute growth opportunities in a structured way. That can include market expansion, capital planning, partnerships, acquisitions, portfolio reviews, and board-level decision support. The role is not limited to ideas alone; strong advisors also help leadership assess risk, prioritize initiatives, and align execution with long-term enterprise value.

What are the 4 brand strategies?

How can strategic growth advisory help a brand expand faster?

When should a brand hire a strategic growth advisor?

Do strategic growth advisors only work on M&A?

What types of brands benefit most from growth advisory services?

How do you measure success in strategic growth advisory?

Can advisory support include cross-border growth and partnerships?

Still Exploring Growth Options?

Speak with experienced advisors about your next strategic move.

Trusted Credentials

Awards and Recognition

Best M&A Advisory Firm award logo

Best M&A Advisory Firm

Recognized in India for 2024.

TiE Global membership badge

TiE Global Member

Connected to global entrepreneurship networks.

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Chamber Network Memberships

Active across leading business chambers.

Start the Conversation on Growth

Share your brand's goals, expansion priorities, or transaction needs, and our team will follow up with the right advisory perspective.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 1800 102 5700. You can also send us a quick email at info@transjovancap.com.